Stories | CUORE

More than just kit.

Pedaling through pages.

From teams and communities to behind-the-scenes insights and inspiring projects – discover the people, ideas, and stories that define CUORE and the sport we love.

Unclip, lean back, and dive into our CUORE stories.

Bicimax: A New Partnership for Spain and Portugal

CUORE is taking the next step in the Iberian market with a new local partner: Bicimax.

CUORE Product Naming: how to read Gold, Silver, Bronze

Confused by CUORE's Gold, Silver, Bronze tiers and Pro, Comp, Original fits? Here's what each one means before you place your next custom order.

Velox Cycling: Between Glaciers and Summits

In the heart of the Tyrolean Oberland, surrounded by mountains, alpine passes and some of the most beautiful roads in the Alps, a new cycling team was born in 2026.

WattWomen Pinzgau in CUORE cycling apparel

How three friends turned after-work rides into a female cycling community: Maria tells us the story of WattWomen Pinzgau.

Finn Sattler Racing The Allgäu Triathlon in CUORE

When Finn Sattler lines up at this year's Allgäu Triathlon, his journey comes full circle. He'll be one of the athletes racing at the very front, wearing his perfectly tailored CUORE tri suit.

Introducing the Black Forest ULTRA Trail Run

For us, the Black Forest ULTRA Trail Run marks the beginning of a new chapter for trail running in the Black Forest and an invitation to everyone who already loves this region – or wants to discover it one stride at a time.

CUORE x Tour de Suisse: The Best for the Best

The Tour de Suisse enters a historic new chapter. As the exclusive supplier of the leader apparel, we will provide the jerseys worn only by the very best of the race.

808project: More than events

808project brings people together through sport, travel and community. CUORE supports their events with custom apparel made for moments that last.

Zona Pressi: Ten Days That Stay With You

Welcome to Zona Pressi – ten days in Mallorca, two teams, and everything that makes a training camp unforgettable.

Cape Epic: When two riders become a real team

Some races are remembered because of the result. Others because of everything you experience on the way. Cape Epic definitely belongs to the latter category.

Crit Racing: Full Gas, and No Room for Mistakes

Tight circuits, high speeds, pure adrenaline: crit racing is one of the most intense disciplines in cycling.

Hearthouse: Where Performance Meets Aesthetics

A cycling team from Düsseldorf that doesn’t just race, but truly lives the sport – with a distinct vision of how modern cycling should look and feel.

Pat Eddy winning the Australian Road Championship in CUORE

Some victories follow the script. Others rewrite it entirely. When Pat Eddy crossed the line to win the Australian Road Cycling Championship, it was more than a national title.

CUORE is clothing partner of FREIBURG MARATHON

FREIBURG MARATHON and CUORE share the same passion: sports, quality, and the goal of offering the best—from performance to unique memories afterwards.

Nebula Triathlon Team in CUORE

When it came to choosing a performance partner, Nebula wanted more than just great triathlon kit. They were looking for a brand that shared their values

World Bicycle Relief x CUORE

The global movement initiated by World Bicycle Relief brings people together to empower women and girls in rural regions through bicycles. Join in!

Ötztal: Your alpine cycling adventure in CUORE

Such an outstanding cycling destination also deserves the right equipment - and CUORE is proud to be the producer of the official cycling clothing of the Ötztal.

Discover the Lake and Alps region

Breathtaking landscapes, glistening lakeshores and majestic mountains - and all this on a road or gravel bike? That's exactly what awaits you in the Lake and Alps region.

RennRad magazine and Radclub: a strong community on two wheels

A strong community can also be recognised by its identity. This is exactly where CUORE comes into play as the producer of the official RennRad jersey.

USA Cycling Team shines in CUORE Apparel

We are incredibly proud to celebrate the USA Cycling Team’s remarkable achievements at the Paris competition - all in CUORE kit.

Special CUORE Jersey for Ride with Passion

In a special jersey produced especially for the Tour of Austria, the riders became a real colorful highlight and stood out from the field of riders.

/ CUORE Stories